Friday, 2 March 2018

Why Billy Graham was a media pioneer as much as he was an evangelist

Following the passing on Wednesday, February 21, 2018 of renowned evangelist Billy Graham, 99, presumably a veritable cottage industry of books will arise overnight attempting to place his unique legacy in perspective. In assessing his lasting mark on the American consciousness, Graham was best-known for his direct, accessible presentation of the Gospel, which he preached to a collective audience of nearly 2l5 million people in live audiences in 185 countries and territories on six continents.
And yet, what is likely less-known was the astounding intuition of the late preacher in recognizing the impact that various forms of media had on people and culture, both as a method for communication and as a means to influence opinion and perceptions – or more viscerally, to impact hearts and minds.

Source:  foxnews

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